How open payment platforms transform strategy, enhance flexibility, and drive innovation
While e-commerce is becoming increasingly more dynamic and customer needs are changing, businesses are beginning to place a strategic focus on open payment platforms. The Open Payments approach enables organizations to stay competitive by solving the challenges brought about by legacy infrastructure, resilience, and the delivery of flexible, customer-centric payment experiences. Herein, we look at the major reasons for such a shift, based on the view of leading players in the industry.
Modernization becomes urgent in use cases where organizations have deeply entrenched themselves in legacy payment systems. Outdated technology burdens growth, makes integrations a nightmare, and opens up many operational inefficiencies.
One customer of Spreedly explained how its decades-old monolithic payment system made interoperability and token rerouting almost impossible while transitioning to an open payment platform provided flexibility and a future-proofing solution. Another company emphasized that a flexible infrastructure was necessary because their legacy tech stacks could not be duplicated to support evolving business needs.
Open payments platforms allow different payment services and partners to be seamlessly integrated, therefore forming a groundwork for innovation and operations.
Today's consumer demands an offering of payment in line with their preference, whether through alternative methods, digital wallets, or regionally specific payment solutions. One size no longer fits all.
With each integration of various payment platforms, many Spreedly customers have consistently mentioned improving customer satisfaction by offering various options for payment and proceeding with seamless checkout experiences. This level of flexibility was also paramount in running subscriptions and proactively boosting retention.
Organizations using Spreedly's open payment platforms report improved payment success rates with less friction.
Disruptions in a payments stack like-systems failure, compliance incidents, and fraud cause significant disruption to business operations and reputational damage. Open payment platforms minimize these vulnerabilities through resiliency and redundancy in payment workloads.
Spreedly customers have reported that adopting open payment platforms have helped to:
By centralizing these capabilities, open payment platforms assist enterprises in protecting their operations and customer confidence.
When scaling globally, open payments smoothen the onboarding integration of multiple local payment methods for direct merchants, thus enabling them to confidently enter new markets. One customer from Spreedly said it was the ability to scale its payments infrastructure quickly and to offer wallets and region-specific solutions, helping it to retain its customers better in international markets. An open payments platform is based on a "plug-and-play" architecture that streamlines and scales the integration process.
The adoption of open payments platforms is a reflection of the new stance organizations are taking toward payments. Organizations use Open Payments to drive customization, flexibility, and responsiveness to ever-evolving business needs.Key drivers for such transformation will be:
In a world of shifting commerce, the hallmarks of any successful business in today's marketplace remain the quick, effective change of strategy in the method of payments. Open payment platforms present solutions to both meet the demands of today and prepare for the opportunities that will arise tomorrow.
Ready to revolutionize the way you think about payments and future-proof your business? Spreedly's open payments platform empowers you to solve legacy challenges, create better customer experiences, and scale globally with confidence. Learn how Spreedly can provide the flexibility, resilience, and innovation your business needs to thrive in the competitive market.